BEHIND THE BRAND

Lawrance “Squig” Quigley

In 1996, after 5 years of trial and error, I changed the name to FISHWORKS, got my family involved and have been making compelling products ever since. Much has changed over the last 20 years. Fishing is cool! It has become more than an action sport. It’s a lifestyle. You don’t have to work on a boat or catch a cow to enjoy fishing, much like you don’t have to be on the World Tour to enjoy surfing.

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